Activation infrastructure

BENK is the activation infrastructure for ambitious international brands that want to make one powerful brand idea work across multiple markets.

BENK gives compact brand teams the power to activate like global players - one idea, maximized in every market.

How it works

One Brand Idea. One system. Maximized in every market.

One big idea. Distinctive and impactful, with prizes worth sharing. Now imagine running it — at the same time, in several countries, in several languages, under different local promotion laws. That's not multiple campaigns. That's one infrastructure.

Benk Activation
CONCEPT & CREATION

CONCEPT & CREATION

LOCALIZATION, LEGISLATION & PRODUCTION

LOCALIZATION, LEGISLATION & PRODUCTION

ACTIVATION

ACTIVATION

DATA, RESULTS & INSIGHTS

DATA, RESULTS & INSIGHTS

LOGISTICS & FULFILLMENT

LOGISTICS & FULFILLMENT

01 - IMPACT

Global impact for ambitious brands.

BENK gives compact brand teams the power to activate like global players - one powerful brand idea, maximized in multiple markets.

02 - BRAND AWARENESS

Brand awareness.

Distinctive, consistent and impactful pre-store, to-store, in-store, and post-store.

03 - GROWTH

Purchase power.

Increases penetration and rotation. Achieves reach and conversion for multiple target audiences and offers various custom-made options and added value for (key) accounts, resellers or distributors. 

04 - CENTRALIZED

Full control. Full overview.

Scale advantage and full overview, full control, from global to local.

Locally

One powerful brand idea, works across multiple markets.

Locally, that one idea becomes a full 360 campaign — content and channels, combined, wherever the consumer is. So a compact brand team can act like a global player: one idea, maximized in every market.

Benk Activation
About BENK

More than 20 years of activating brands. 

More than 20 years ago, BENK started with one conviction: we grow brands by setting brands, people, and markets in motion. These years of expertise have led to a proven global infrastructure for ambitious international brands that want to make one powerful brand idea work across multiple markets. It combines data, technology, and creation to generate relevance and impact, and ensures that compact brand teams can grow their brand internationally - flexibly and effectively.

Bring us your brand ambition.

Your campaign platform or your big idea. We turn it into activation that works.