Building brand and product awareness and increase mental and physical distribution. Not in 11 countries but in 11 provinces in the Netherlands.
One platform, 11 provinces, and a 360° on-trade and off-trade campaign for Sonnema Berenburg. An integrated marketing and sales campaign designed to EARN the target audience's ATTENTION. By demonstrating that Sonnema—with our characteristic independent spirit—is there for you across the entire Netherlands, in any situation or setting. Staying true to Sonnema’s brand values—Frisian roots, distinctiveness, relevance to the audience and consumption occasions, as well as being on-trend, high-quality, and authentic— we introduced the activation concept: 'It’s Happening!' Or, as they say in Friesland: 'It Giet Oan'.
An effective geo-based activation in which BENK's expertise has come together on all aspects: design and development, legal wise, data, fulfilment and of course the implementation of an impactful 360 degree marketing approach.
