The focus for Lindahls Kvarg is brand awareness, distribution building, and penetration. To increase reach among the sporty target group, we developed a creative joint activation with INTERSPORT. An effective 360 approach within this campaign ensures an activating translation of the brand campaign across all channels. Relevance is key! In social content, online media deployment, and point-of-sale. Additionally, the visibility of the Lindahls Kvarg brand in the sports retailer's owned media ensures even more impact! A campaign with extra protein!