A revolutionary launch naturally calls for a sensational and innovative activation. We are developing a digital activation for Duracell Optimum. A dynamic animation explains the dual benefits of this new battery: 200% longer life and extra power! BAM! With a clear message and an exciting giveaway, we encourage shoppers to make a purchase! A seamless translation of the campaign to the retail floor in the Netherlands and Belgium—using interactive POS materials—drives brand recognition and boosts sales. An impactful activation campaign with POWER!
Strategy
Generate reach through a digital activation campaign that delivers real impact on the retail floor.
