Del Monte

We’re all about health! Del Monte canned fruit fits perfectly into a healthy lifestyle—and the Nutri-Score ‘A’ rating proves it. We want to capture consumer attention and raise awareness of the fact that canned fruit is a healthy choice. "Say YES to Healthy" is a natural extension of the brand concept "Everybody Says Yes to Del Monte." Through an integrated brand activation campaign across Europe, we reinforce our brand values ​​and engage shoppers both online and offline. A digital platform, social activations, digital advertising, and in-store materials get Del Monte shoppers moving, driving sales and fostering engagement.

BRAND ACTIVATION - SHOPPER ACTIVATION - DIGITAL ACTIVATION